How to Improve Team Morale and Create a Winning Productive Culture: Step 1 – Set Some Company Goals

Vision & Mission Statements

A Vision and Mission Statement are one of the first things in business you need to create.

I believe these need to be documented and positioned on a wall in your business for all customers, suppliers and team members to see.

A Mission Statement defines the company’s business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company’s purposes, goals and values. However, sometimes the two terms are used interchangeably.

Weekly, Monthly and Annual Goals

Your goals need to be weekly, monthly, quarterly and annual, whatever works and fits in best with your business model.

Goals Need to be Achievable and Measurable

Your targets need to make your goals achievable and measurable.   Don’t make them so easy that you can all just breeze through them and achieve them easily.  They need to be achievable, and also stretch the team, to keep them focused so they can achieve the goals. This then gives them an awesome sense of feeling when they actually do achieve their goals.  So make sure the goals are achievable and measurable, but they kind of need to be stretched a little bit to achieve them as well.

Set Goals for Financial, Milestones and Attitude

Make your goals financial, about work ethic, about attitude, and about milestones.  Depending on the business you are in, you will have different milestones to achieve.  Certainly, set out those milestones as goal for each team member depending on what area of your business they work in, and give encouragement and support to help them achieve these.

  • Attitude – We need our team to have an awesome attitude, so set some goals around the mind-set and around the attitude that you would like your team to have.
  • Work ethic – We want them all to be committed and dedicated teams so set some goals around work ethic. Make it really clear with what you expect and how things should be.
  • Financial – If you have a sales team, then obviously, you need to set them some financial goals as well, so they can push forward and work towards them.

Share Them with the Team

Once you get all of these on paper, you need to share them with the team and get them on-board with what you want to do.  When you’re passionate about this and when you have a plan to move everybody forward, you will be so surprised at how they’ll embrace this, when they know what to do, when they know what they’re aiming for, and they will really push forward with you.

So the ACTION for the first step is if you don’t have a vision and a mission statement, create one.  Print them out, laminate them and put them up in the office wherever your customers, suppliers and team are going to see and read them, just to remind them what the goal is, what the attitude is, where you want to go, and what your company aspires to be.  Make sure everybody is on-board with that.

That’s your first step …